Implement a Lead Generation System, Part 2 – How to Qualify Your Leads

May 23rd, 2011 | By | Category: !Step-by-Step Instructions & Action-Steps Checklists!, Latest Instructional Articles, Videos, ...
Qualify Your Leads: Find out who is hot and who is NOT!
Qualify Your Leads: Find out who is hot and who is NOT!

Implement a Lead Generation System, Stage 2: Qualify Your Leads

Trust Level: Medium to High
(For some reason they trust you enough to sign up for your offer – you or your website suggested that you will not SPAM them – they trust/hope to receive some quality info from you

In Stage 1, in the previous post, we explored generating leads through multiple venues. Some of them are already “qualified” leads as they shared their contact info on your opt-in page, where they basically said “I’m interested in what you are offering – I want to hear more.”

Needless to say, not all of your leads will have the same value. Especially when you meet face to face, people will give you their business card just for asking…

If you got your leads through networking, a teleclass, webinar, or any other means (did not opt in to your offer yet), qualify them by sending them an email or postcard thanking them for their participation in your presentation (or express how nice it was to meet them – whatever the means of collecting their contact data was) and let them know if they want to know more about “How to…? [insert your niche-specific irresistable offer here]”, they can sign up for your eCourse, audioCourse, etc. at .

Remember, the money – and the key to your success – is in your list. You want to develop a large list of individuals interested in what you have to offer. Most likely you’ll not end up coaching most of them, but even if you coach a small percentage of them, you are in business…. Besides, many of them might attend some of your free or paid teleclasses, webinars, or buy your books, eBooks, home-study courses, etc., all of which becomes then part of Stage 3, “Nurture Your Leads,” which we’ll talk about in the next post.

In the next posts we’ll explore the next stages of the process:
Stage2: How to Qualify Your Leads, and
Stage 3: How to Nurture Your Leads
Stage 4: How to Transform Your Leads into Prospects
Stage 5: How to Transform Your Prospects into Life-Long Customers

All right, did I miss anything?  How do YOU qualify your leads?

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3 Comments to “Implement a Lead Generation System, Part 2 – How to Qualify Your Leads”

  1. E.G.,
    Excellent blog! I just got my website going and have over 1,000 hits and a handful of comments. So far no one has signed up on my Contact Us page for a free session of personal life coaching. What should be my next step?

  2. Hi E.G.,

    Business evaluation is the best way to understand or qualify the business leads. If you may understand the market behavior and analyze the behaviors of customers than it will be much more easy for you to create report on it that will show the sales leads and understandable for a simple researcher as well.

  3. Yep! well said! … and I wish I did more of it myself. I often shoot and then aim… and the reverse would probably bring in better results…

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