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Create Additional Streams of Income

Recession-Proof Your Business With Online Marketing – Part 1

Part One: Riding Out the Storm
If you can bear to listen to the news for more than a few minutes these days, you’re almost certain to hear someone use the phrase “a perfect storm” to describe what’s happening to the economy.  Maybe it’s a tired phrase, but boy, is it accurate.  The housing and credit [...]

Up Your Cashflow by Next Week: 13 Ways to Have a SALE!

by Alexandria K. Brown, “The E-zine Queen”

Article Summary:
Nothing gets people buying products or programs like a special promotion or sale, whether it’s online or offline. The trick is to do it in a way that feels good to both your clients and customers – and YOU! Here are 13 ideas — some basic and some [...]

The Most Essential Skill You’ll Need to Succeed in Your Consulting Practice

by Becky Regan
After reading the first article in this series in my last newsletter, you may have completed the self-assessment questions to determine whether self-employment as an independent consultant is the right career path choice for you. Now that you’ve decided to select self-employment as your next career choice, what other essential skills do you [...]

How to Attract Coaching and Mentoring Clients with Workshops and Keynotes

I’ll tell you in a seocnd a few ways to attract new coaching/mentoring clients, but first I just have to give “homage” to public speaking:
Public speaking is the greatest way to make a living…
Just think about it:

you get paid for doing what you love to do
you often get paid an unbelivable amount of money for [...]

Marketing & Promotion Strategies

Capitalizing on Your Strengths

by Brian Tracy
Highly successful people are extremely self-reliant. They accept complete responsibility for themselves and everything that happens to them. They look to themselves as the source of their successes and as the main cause of their problems and difficulties. When things aren’t moving along as fast as they want, they ask themselves, “What is [...]

Are You “Eudaemonic” For Your Customers?

By: Kim Duke
Ha! Gotcha didn’t I?
Want to know a secret about your Sales Diva?
I am an obsessed bibliophile who can devour books almost as quickly as I can inhale chocolate!
I looooooooooooooooove words.   And so as a customer – I appreciate anything that appeals to my inner “climb into a tree with my book” spirit. (Spent [...]

How To Discover What Your Clients Really Need

By Nina Cherry, Your Business Coach on Maui
Many professionals are offering what they THINK their prospects want. Or they deliver what they themselves are interested in, without any clue as to whether their target market is interested in it—and whether their prospects would PAY for the product or service.
Some professionals think, “If I do what [...]

Is It Possible to Brand Yourself On Social Media Networks Without Spamming?

by Chris Tompkins, CEO, Go! Media International, LLC and Co-Founder of Served Fresh Media, LLC and Co-Host of “Fresh Out the Oven”
Since the day they cut the ribbon on the worldwide web, there have been people working hard on ways to spam you. Spam is marketing gone wrong and spammers are the much-hated scourge of [...]

The Devil is in the Follow UP – an excerpt from “GO! How to Start and Run Your Own Business Advisory Group”

 by Terri Dunevant
How often do you actually make telephone calls to prospects, past customers and current clients? Business coaches charge thousands to facilitate “Action Days”; days focusing on just calling prospects, following up with past customers and asking for referrals from current clients.
Why not just hold an Action Day? Outside of your regular meetings, meet [...]

Media Relations Tips for Landing a Television Placement

By L. Drew Gerber
Landing a television interview is an exciting achievement for anyone doing his or her own PR. Many times people believe landing a segment is out of their grasp or they don’t know how to go about getting this type of coverage. But just like scoring any other media coverage, whether radio, print [...]

When Less Is More

By Dan S. Kennedy
Entrepreneurs, by nature, instinct, conditioning, competitive spirit are very into “more”. So are sales professionals. More gross revenues. More sales. More customers or clients. More web site traffic. More leads.  Even more square footage, more employees.  But more is not necessarily better, not necessarily more profitable or even proportionately profitable. The unbridled [...]

What Is A Landing Page?

Brief Description of Article:  Landing pages are key elements in most successful business websites.  It’s important to understand what they are and what they’re intended to do, and how you can make yours more effective.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and [...]

Recession-Proof Your Business With Online Marketing – Part 4

Part Four: You Can Afford To Do It, And You Can’t Afford Not To
Hopefully, in the first three articles in this series, I’ve convinced you that Internet marketing is the right thing to do in the current slow economy and in the faster, very different, economy which is to follow.  Here, in the concluding article, [...]

Recession-Proof Your Business With Online Marketing – Part 3

Part Three: The Personal Touch
Everyone says the world economy is collapsing these days, but we all know that what it’s really doing is evolving.  We’re in a painful phase of economic evolution, but the world is still spinning, and eventually the markets will start going up and the government will be done bailing out banks [...]

Recession-Proof Your Business With Online Marketing – Part 2

Part Two: Information Isn’t Everything, It’s the Only Thing
In the first article in this series, “Riding Out the Storm,” I described two of the reasons Internet marketing is the way to keep your business going in a bad economy: it provides you with a to-the-penny accounting of where your money is going, and it gives [...]

Recession-Proof Your Business With Online Marketing – Part 1

Part One: Riding Out the Storm
If you can bear to listen to the news for more than a few minutes these days, you’re almost certain to hear someone use the phrase “a perfect storm” to describe what’s happening to the economy.  Maybe it’s a tired phrase, but boy, is it accurate.  The housing and credit [...]

How Can I Close More Sales On My Website?

Brief Description of Article:  Most business websites are not well-suited to closing sales.  Rather than trying to force your website to finish your sales, let it do what it’s good at: generating leads.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and clients.  To [...]

Can A “Finder” Website Do More For Me Than My Own Website?

Brief Description of Article: A successful internet marketing campaign will include not only strategies to drive customers to your own website, but listings on business directory sites as well.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and clients.  To learn more about how [...]

Creative and Cost-Effective Internet Marketing Ideas for Small Businesses

By L. Drew Gerber

Marketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base is all about getting the word out. Awareness is key and all you have to do is [...]

Make Yourself the Obvious Choice

Most ads just ‘shout’ at prospects. Here’s how to ensure that yours ads don’t get lost in all the noise.
by Ben Glass, Fairfax, Virginia
Earl Nightingale, considered one of the world’s foremost experts on what makes people successful, had some good advice for entrepreneurs who want to market their businesses.  He said that if you want [...]

Media Training Tips to Deliver a Knockout Interview

By L. Drew Gerber

Giving a media interview is like going on a first date: It will lay the groundwork for your relationship with the journalist interviewing you and make you attractive for future interviews with other media.
You’ve caught their attention. Now you need to show them you can deliver a professional interview that meets their [...]

Keeping in Contact with your Clients Through the Use of Newsletters

By Ben Glass, Fairfax, Virigina
            Demographers, scientists who study population characteristics, warn that depending on where you are located, up to 35 percent of your customer or client base will die or disappear within the next 12 months.  Many will move away . . . some will die . . . and most will simply [...]

Your 10 Keys to Copy That Sells!

by Alexandria K. Brown, “The E-zine Queen”

Article Summary:
Whether you’re selling a product or service, these 10 tips  are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more – as long as your goal is to [...]

Why Google is King, Queen, and Court Jester

 Brief Description of Article:  Google is the biggest name in internet search engines and internet advertising.  If you want to reach the millions of people who use Google every day, you need to understand what Google does and how to take advantage of their services.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at [...]

So Long Yellow Pages?

 
 Brief Description of Article:  The Yellow Pages are still the go-to directory for millions of people, but internet business directories are becoming more and more popular.  If you ignore this shift in consumer behavior, you’ll miss out on potential customers and sales.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic [...]

“Pay Per Click Advertising – Why Are You Scared Of It?”

   If you sell goods or services through your website, then you already know that the holy grail of Internet marketers is achieving a high search engine ranking on Google, Yahoo, and the like. But doing so can be extremely difficult, which means that average people who don’t know how to play the SEO game will [...]

Finally, A Guide To Internet Marketing For Real Business Owners!

By Bob Regnerus
I teach real world business owners how to strategically use the Internet in their business. 
Online people, the media, and others like to label you “brick and mortar” businesses, as is you were some kind of dinosaur or immovable object or something. I like to think of you as real world business owners, and [...]

“Just Steal It”

All of my favorite marketing gurus agree…don’t waste your time trying to come up with great, new, never been tried before marketing ideas… just steal ideas that work. Now no one is suggest anything unethical or illegal, but it’s simply not productive wasting your time or money trying to be terribly creative.  Let someone else [...]

Product Creation

Put Your Business on Steroids by Creating Joint Ventures

We all have our strengths and weaknesses; and definitely have a limted time of hours within any given day.  One of the most effective ways to speed up your success rate, reach into markets that otherwise would not have accesss to, and a ton of other benefits, is through creating joing ventures with other solo-professionals.
The [...]

7 Steps for Bringing Your Information Product to Market Faster and Better

By Dan Safkow
Creating an information product can be like bringing a child into the world. When it comes out, you want it to be perfect and liked by everyone. But unlike childbirth, which happens on a fixed timetable, the launch of an information product can be delayed for a number of reasons. Change in direction, [...]

Internet Marketing Strategies

5 Keys to Building Relationships During Online Events

by Aaron Joslow
Your firm’s survival depends on having sales conversations with the right people. Webinars offer an opportunity to have them. The attendees are people whom you targeted and who told you—by registering—they want to spend an hour listening to you.

And what do most firms do? They practically ignore each person. They might say hello [...]

What Is A Landing Page?

Brief Description of Article:  Landing pages are key elements in most successful business websites.  It’s important to understand what they are and what they’re intended to do, and how you can make yours more effective.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and [...]

Recession-Proof Your Business With Online Marketing – Part 4

Part Four: You Can Afford To Do It, And You Can’t Afford Not To
Hopefully, in the first three articles in this series, I’ve convinced you that Internet marketing is the right thing to do in the current slow economy and in the faster, very different, economy which is to follow.  Here, in the concluding article, [...]

Recession-Proof Your Business With Online Marketing – Part 3

Part Three: The Personal Touch
Everyone says the world economy is collapsing these days, but we all know that what it’s really doing is evolving.  We’re in a painful phase of economic evolution, but the world is still spinning, and eventually the markets will start going up and the government will be done bailing out banks [...]

Recession-Proof Your Business With Online Marketing – Part 2

Part Two: Information Isn’t Everything, It’s the Only Thing
In the first article in this series, “Riding Out the Storm,” I described two of the reasons Internet marketing is the way to keep your business going in a bad economy: it provides you with a to-the-penny accounting of where your money is going, and it gives [...]

How Can I Close More Sales On My Website?

Brief Description of Article:  Most business websites are not well-suited to closing sales.  Rather than trying to force your website to finish your sales, let it do what it’s good at: generating leads.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and clients.  To [...]

Can A “Finder” Website Do More For Me Than My Own Website?

Brief Description of Article: A successful internet marketing campaign will include not only strategies to drive customers to your own website, but listings on business directory sites as well.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and clients.  To learn more about how [...]

Creative and Cost-Effective Internet Marketing Ideas for Small Businesses

By L. Drew Gerber

Marketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base is all about getting the word out. Awareness is key and all you have to do is [...]

Keeping in Contact with your Clients Through the Use of Newsletters

By Ben Glass, Fairfax, Virigina
            Demographers, scientists who study population characteristics, warn that depending on where you are located, up to 35 percent of your customer or client base will die or disappear within the next 12 months.  Many will move away . . . some will die . . . and most will simply [...]

Your 10 Keys to Copy That Sells!

by Alexandria K. Brown, “The E-zine Queen”

Article Summary:
Whether you’re selling a product or service, these 10 tips  are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more – as long as your goal is to [...]

Why Google is King, Queen, and Court Jester

 Brief Description of Article:  Google is the biggest name in internet search engines and internet advertising.  If you want to reach the millions of people who use Google every day, you need to understand what Google does and how to take advantage of their services.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at [...]

Time To Give Your Website A Stress Test

 
By Bob Regnerus 
I’m writing this article in the middle of February, and you may or may not know I live in a suburb of Chicago.  So if you know anything about the Midwest, sometimes the winter weather can be nasty.  I’m not complaining about the cold or snow.  I choose to live here for a [...]

“Pay Per Click Advertising – Why Are You Scared Of It?”

   If you sell goods or services through your website, then you already know that the holy grail of Internet marketers is achieving a high search engine ranking on Google, Yahoo, and the like. But doing so can be extremely difficult, which means that average people who don’t know how to play the SEO game will [...]

Paid Publlic Speaking

How to Create More Effective Workshops

What triggered the change for me was attending a lecture given by Carl Wieman, recipient of the 2001 Nobel Prize in physics. Since winning the Nobel, Wieman has devoted his time and money to researching better ways to teach college physics. At his lecture, he summarized his key research findings. Here are [...]

The Future of Training

by Becky Regan
Criticality of Training in Today’s Organizations
Like every successful organization, your strategy needs to include recruiting and retaining the best quality employee possible. In an expanding economy with a tightening job market, higher performing companies recognize the challenge of retaining staff. With multiple generations present in today’s workplaces, providing customized and targeted training is [...]

So You Want to Become an Independent Consultant

by Becky Regan
Frequently I’m asked by other HR professionals how they can become an independent HR Consultant, as opposed to working for a company. It certainly sounds wonderful to be your own boss, setting your own schedule and managing your own workload. And understandably, you yearn to have a better balance between your work and [...]

How to Build a Solid Client-Attracting Marketing Funnel for Your Speaking Business

(while this article was written for speakers, many of the concepts apply to coaches – especially executive coaches – and consultants)
I met some really bright speakers in the past, some that started their careers right and started making a great living right away… while I also met many speakers and wanna’be speakers who were trying [...]

Opt-In Strategies

Keeping in Contact with your Clients Through the Use of Newsletters

By Ben Glass, Fairfax, Virigina
            Demographers, scientists who study population characteristics, warn that depending on where you are located, up to 35 percent of your customer or client base will die or disappear within the next 12 months.  Many will move away . . . some will die . . . and most will simply [...]

Business Start-up Strategies

The Seven Secrets of Sales Success

by Brian Tracy
There are seven secrets, or principles, of sales success. They are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field.
Secret number one: Get serious! Make a decision to go all the way to the top [...]

How to Improve Your Relationships & More – Walethia Aquil interviews E.G. Sebastian

Listen to internet radio with Grace & Charm on Blog Talk Radio

Would you like to improve your relationship with your coworkers…?…subordinates?… customers? Would you like to learn HOW TO reduce conflict in your workplace AND at home? Would you like to explore HOW YOUR PERSONALITY style affects your productivity?…and HOW to improve your productivity based [...]

Building Your Network

By: Brian Tracy

We live in a society, and as a member of that society, it is likely that every change in your life is strongly influenced by other people in some way. The occupation you select, the job you take, and the key steps in your career are largely determined by the people you meet [...]

The Million Dollars Rolodex…Everyone Has One

By Phil Wilkins
Right now, you have every resource you will ever need at your disposal. That’s right. Whether you’re seeking advice, venture capital, or a business lead, you have the means to get what you want. And the best part is, it’s all sitting right on your desk. How is this possible, you may ask. [...]

“What’s In a Name?”

Please remember this is a marketing tip of the week for you, so while I’m going to be talking about a process we’re going through here at TMS, you certainly may pick up a few ideas to use in your business at some point.
We at Thompson Merchandising & Supply are in the process of changing [...]

Are You Charging Enough?

By:  Kim Duke
What Happens When You Are Under Pressure?
We have all been there. Cash flow is a little lean and you are really starting to hate eating Blue Box Kraft Dinner. Murphy’s Law also means a potential customer will NOW call you and want you to drop your rates…right down to the bottom of [...]

Are You “Eudaemonic” For Your Customers?

By: Kim Duke
Ha! Gotcha didn’t I?
Want to know a secret about your Sales Diva?
I am an obsessed bibliophile who can devour books almost as quickly as I can inhale chocolate!
I looooooooooooooooove words.   And so as a customer – I appreciate anything that appeals to my inner “climb into a tree with my book” spirit. (Spent [...]

Want New Business? Get a Strategy That Goes All the Way

By Marsha Lindquist
 
 When most professionals think about getting new business, they think about brand new markets to penetrate and focus on, or launching new initiatives to appeal to a new crowd. They attempt to identify potential customers they have ignored or those who have not been apparent to them in the past. They look for [...]

How To Discover What Your Clients Really Need

By Nina Cherry, Your Business Coach on Maui
Many professionals are offering what they THINK their prospects want. Or they deliver what they themselves are interested in, without any clue as to whether their target market is interested in it—and whether their prospects would PAY for the product or service.
Some professionals think, “If I do what [...]

Clients for Life: How to Create Win-Win Partnerships with Customers

By Dr. Andy Edelman
 
Unfortunately, in today’s “win at any cost” competitive work world, many organizations have trained their people to go for the quick kill, the fast buck, and the “closed deal.” However, if you’ve ever been given the short end of the stick, you know that empty feeling inside that you’ve just been taken. [...]

The Devil is in the Follow UP – an excerpt from “GO! How to Start and Run Your Own Business Advisory Group”

 by Terri Dunevant
How often do you actually make telephone calls to prospects, past customers and current clients? Business coaches charge thousands to facilitate “Action Days”; days focusing on just calling prospects, following up with past customers and asking for referrals from current clients.
Why not just hold an Action Day? Outside of your regular meetings, meet [...]

Put Your Business on Steroids by Creating Joint Ventures

We all have our strengths and weaknesses; and definitely have a limted time of hours within any given day.  One of the most effective ways to speed up your success rate, reach into markets that otherwise would not have accesss to, and a ton of other benefits, is through creating joing ventures with other solo-professionals.
The [...]

7 Steps for Bringing Your Information Product to Market Faster and Better

By Dan Safkow
Creating an information product can be like bringing a child into the world. When it comes out, you want it to be perfect and liked by everyone. But unlike childbirth, which happens on a fixed timetable, the launch of an information product can be delayed for a number of reasons. Change in direction, [...]

When Less Is More

By Dan S. Kennedy
Entrepreneurs, by nature, instinct, conditioning, competitive spirit are very into “more”. So are sales professionals. More gross revenues. More sales. More customers or clients. More web site traffic. More leads.  Even more square footage, more employees.  But more is not necessarily better, not necessarily more profitable or even proportionately profitable. The unbridled [...]

What Is A Landing Page?

Brief Description of Article:  Landing pages are key elements in most successful business websites.  It’s important to understand what they are and what they’re intended to do, and how you can make yours more effective.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and [...]

What Coffee And Wine Can Teach You About Business

Brief Description of Article: If you want to figure out how to provide superior customer service, look to your own experiences as a consumer—what makes you want to become someone’s repeat customer?
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and clients.  To learn [...]

Recession-Proof Your Business With Online Marketing – Part 4

Part Four: You Can Afford To Do It, And You Can’t Afford Not To
Hopefully, in the first three articles in this series, I’ve convinced you that Internet marketing is the right thing to do in the current slow economy and in the faster, very different, economy which is to follow.  Here, in the concluding article, [...]

Recession-Proof Your Business With Online Marketing – Part 3

Part Three: The Personal Touch
Everyone says the world economy is collapsing these days, but we all know that what it’s really doing is evolving.  We’re in a painful phase of economic evolution, but the world is still spinning, and eventually the markets will start going up and the government will be done bailing out banks [...]

Recession-Proof Your Business With Online Marketing – Part 2

Part Two: Information Isn’t Everything, It’s the Only Thing
In the first article in this series, “Riding Out the Storm,” I described two of the reasons Internet marketing is the way to keep your business going in a bad economy: it provides you with a to-the-penny accounting of where your money is going, and it gives [...]

Recession-Proof Your Business With Online Marketing – Part 1

Part One: Riding Out the Storm
If you can bear to listen to the news for more than a few minutes these days, you’re almost certain to hear someone use the phrase “a perfect storm” to describe what’s happening to the economy.  Maybe it’s a tired phrase, but boy, is it accurate.  The housing and credit [...]

3 Simple Steps To Taking a Quantum Leap in Your Biz

3 Simple Steps To Taking a Quantum Leap in Your Biz
If you want to grow your business, there are 2 ways you can go about it.
Slow and fast.
Most people end up growing their business slowly. Now there’s nothing wrong with slow. It’s not easy to grow your business period, so even growing your business slowly [...]

Creative and Cost-Effective Internet Marketing Ideas for Small Businesses

By L. Drew Gerber

Marketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base is all about getting the word out. Awareness is key and all you have to do is [...]

Make Yourself the Obvious Choice

Most ads just ‘shout’ at prospects. Here’s how to ensure that yours ads don’t get lost in all the noise.
by Ben Glass, Fairfax, Virginia
Earl Nightingale, considered one of the world’s foremost experts on what makes people successful, had some good advice for entrepreneurs who want to market their businesses.  He said that if you want [...]

Up Your Cashflow by Next Week: 13 Ways to Have a SALE!

by Alexandria K. Brown, “The E-zine Queen”

Article Summary:
Nothing gets people buying products or programs like a special promotion or sale, whether it’s online or offline. The trick is to do it in a way that feels good to both your clients and customers – and YOU! Here are 13 ideas — some basic and some [...]

Got Returns? How to Get Fewer of Them (and Many More Happy Customers)

By Alexandria K. Brown, “The E-zine Queen”

Article Summary:
 Returns and refunds happen in ALL types of businesses, but more often in the information marketing world. It can happen if you’re selling seminars, workshops, audio programs, ebooks, home study courses… anything that requires people to give you money. Here are a few ideas to help you prevent [...]

The Most Essential Skill You’ll Need to Succeed in Your Consulting Practice

by Becky Regan
After reading the first article in this series in my last newsletter, you may have completed the self-assessment questions to determine whether self-employment as an independent consultant is the right career path choice for you. Now that you’ve decided to select self-employment as your next career choice, what other essential skills do you [...]

So You Want to Become an Independent Consultant

by Becky Regan
Frequently I’m asked by other HR professionals how they can become an independent HR Consultant, as opposed to working for a company. It certainly sounds wonderful to be your own boss, setting your own schedule and managing your own workload. And understandably, you yearn to have a better balance between your work and [...]

Designing Your Business to Fit Your Life!

By Becky Regan
Last week, I had an opportunity to play “career counselor” with my CPA on the phone. Like me, she too is self-employed with her own consulting practice. She was venting that just as soon as she got through tax season, cleaned up her client files and regrouped, summer arrived and her kids are [...]

Stop Answering the Same Questions!

Brief Description of Article:  Implementing a web-based customer service system can be challenging at first, but it will save you time and money, and it will give you new insight into your business.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and clients.  To [...]

Solve your customer service issues

All right, I can’t actually tell you how to solve your customer service issues forever.  If I could, reading this article would cost you more than Warren Buffet makes in a year.  I can, however, tell you how to make those issues manageable by approaching them in an intelligent, systematic way, and this advice won’t [...]

What Business Owners Don’t Know About Price…..

By Dan S. Kennedy

….would fill a shelf full of books.
For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make a small percentage of their decisions sole or predominately based on cheapest price. If more did, the Yugo’d be the car you see on the road most; [...]

12 Fail-Proof Action Steps to Your Business Success

 
Did you know that… 

12 out of 13 speakers fail within the first year of their business
80%+ of coaches make less than $10,000 per year
Only 2% coaches make a 6-figure OR above income
80%+ of all start-ups go out of business within the first year

 Here’s how to stack the odds in your favor:

Create a GOOD AND SIMPLE [...]

Web Design

“I Don’t Have The Time!”

What does time have to do with my web site?
A great deal, apparently.
It’s unfortunate, but the number one reason I hear from clients about why they cannot get their web site in shape is they don’t have the time.
In my opinion, this is flawed thinking.
We all value our time. Time is a limited resource and [...]

Big Lessons From 30 Years’ Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS

by Dan S. Kennedy
I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and the internet. Here are a few of the most important things [...]

What Is A Landing Page?

Brief Description of Article:  Landing pages are key elements in most successful business websites.  It’s important to understand what they are and what they’re intended to do, and how you can make yours more effective.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and [...]

Can A “Finder” Website Do More For Me Than My Own Website?

Brief Description of Article: A successful internet marketing campaign will include not only strategies to drive customers to your own website, but listings on business directory sites as well.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and clients.  To learn more about how [...]

Time To Give Your Website A Stress Test

 
By Bob Regnerus 
I’m writing this article in the middle of February, and you may or may not know I live in a suburb of Chicago.  So if you know anything about the Midwest, sometimes the winter weather can be nasty.  I’m not complaining about the cold or snow.  I choose to live here for a [...]

“Did You Think About Cleaning Your “House”?”

by: Bob Regnerus

In order for your website to be most effective, you better make sure the website is ready for visitors – just like you would for company that comes to visit your home. Unfortunately, as I do consulting with services businesses I am still seeing that they spend very little time and effort on preparing [...]

Coaching/Mentoring Success Strategies

Five Tips For Creating Successful Habits

By Brian Tracy
Fully 95% of everything you accomplish, or fail to accomplish, will be determined by your habits, either good or bad. Successful people have good habits that guide and direct them to ever greater success. Unsuccessful people have bad habits that trip them up throughout their lives.
Here are five things that you can do [...]

The Seven Secrets of Sales Success

by Brian Tracy
There are seven secrets, or principles, of sales success. They are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field.
Secret number one: Get serious! Make a decision to go all the way to the top [...]

Capitalizing on Your Strengths

by Brian Tracy
Highly successful people are extremely self-reliant. They accept complete responsibility for themselves and everything that happens to them. They look to themselves as the source of their successes and as the main cause of their problems and difficulties. When things aren’t moving along as fast as they want, they ask themselves, “What is [...]

How to Improve Your Relationships & More – Walethia Aquil interviews E.G. Sebastian

Listen to internet radio with Grace & Charm on Blog Talk Radio

Would you like to improve your relationship with your coworkers…?…subordinates?… customers? Would you like to learn HOW TO reduce conflict in your workplace AND at home? Would you like to explore HOW YOUR PERSONALITY style affects your productivity?…and HOW to improve your productivity based [...]

Building Your Network

By: Brian Tracy

We live in a society, and as a member of that society, it is likely that every change in your life is strongly influenced by other people in some way. The occupation you select, the job you take, and the key steps in your career are largely determined by the people you meet [...]

Eliminate Worry

by Bob Proctor
Everyone gets the same amount of time every day. We get all there is… 24 hours… fourteen hundred and forty minutes. So, with time being such a precious commodity, why is it that so many of us spend our days worrying? Worry has almost become a national pastime for most! I suppose if [...]

Accessing Your Intuition

By: Brian Tracy
It has been said that men and women start to become great when they begin to listen to their inner voices.  Your intuition is your direct connection with infinite intelligence.  Intuition is so powerful that it has been studied and written about by the greatest men and women of history for thousands of [...]

“I Don’t Have The Time!”

What does time have to do with my web site?
A great deal, apparently.
It’s unfortunate, but the number one reason I hear from clients about why they cannot get their web site in shape is they don’t have the time.
In my opinion, this is flawed thinking.
We all value our time. Time is a limited resource and [...]

How To Discover What Your Clients Really Need

By Nina Cherry, Your Business Coach on Maui
Many professionals are offering what they THINK their prospects want. Or they deliver what they themselves are interested in, without any clue as to whether their target market is interested in it—and whether their prospects would PAY for the product or service.
Some professionals think, “If I do what [...]

The Devil is in the Follow UP – an excerpt from “GO! How to Start and Run Your Own Business Advisory Group”

 by Terri Dunevant
How often do you actually make telephone calls to prospects, past customers and current clients? Business coaches charge thousands to facilitate “Action Days”; days focusing on just calling prospects, following up with past customers and asking for referrals from current clients.
Why not just hold an Action Day? Outside of your regular meetings, meet [...]

My kids never finish anything

Author- Fred Nicklaus
A comment on the need for commitment and follow through by parents and children…
We hear it more and more every day. Parents say, “My kids never stick to anything.” “My son started playing soccer and he didn’t like it, so he quit.” “My daughter began gymnastics lessons but she didn’t like it, so [...]

7 Never Fail Secrets That Get Your Teen Talking To You

 by Ali Bierman
Allow me to paint you a picture. You and your teen talk about issues and rules as they come up. While you have disagreements that you resolve, you never have fights where one person wins and the other loses.
Sound impossible? I raised two kids that way and now I am going to share [...]

5 Must Ask Questions About Sex For You And Your Teen

by Ali Bierman
What I am about to tell you may save the life of your child. In today’s world the safety and wellbeing of your teenager depends on his awareness and knowledge of sex.
It is critical that you, as a responsible and loving parent address that issue in detail. Here are some key questions to [...]

5 Must Ask Questions About Drugs For You And Your Teen

by Ali Bierman
The following questions may save the life of your teenager. These five critical questions will get him talking about his experience and knowledge of drugs. I suggest you have the resources in place to provide the solutions and answers you may need.
To start, simply ask your child, “Do you know that most people [...]

What Coffee And Wine Can Teach You About Business

Brief Description of Article: If you want to figure out how to provide superior customer service, look to your own experiences as a consumer—what makes you want to become someone’s repeat customer?
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and clients.  To learn [...]

How Can I Close More Sales On My Website?

Brief Description of Article:  Most business websites are not well-suited to closing sales.  Rather than trying to force your website to finish your sales, let it do what it’s good at: generating leads.
Author Bio:  Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting web visitors into prospects and clients.  To [...]

Your Mental Attitude Dictates Your Number of Clients AND Income

by Fabienne  Fredrickson

QUOTE: “Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” -Thomas Jefferson
You may be working your tail off to market your business and yet you’re still wondering why it hasn’t “happened” yet. I’ve seen this happen [...]

To Turn More Prospects Into Paying Clients, You Must Motivate Them!

Written by Fabienne Fredrickson

When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and consultants talk about [...]

Creative and Cost-Effective Internet Marketing Ideas for Small Businesses

By L. Drew Gerber

Marketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base is all about getting the word out. Awareness is key and all you have to do is [...]

Make Yourself the Obvious Choice

Most ads just ‘shout’ at prospects. Here’s how to ensure that yours ads don’t get lost in all the noise.
by Ben Glass, Fairfax, Virginia
Earl Nightingale, considered one of the world’s foremost experts on what makes people successful, had some good advice for entrepreneurs who want to market their businesses.  He said that if you want [...]

Up Your Cashflow by Next Week: 13 Ways to Have a SALE!

by Alexandria K. Brown, “The E-zine Queen”

Article Summary:
Nothing gets people buying products or programs like a special promotion or sale, whether it’s online or offline. The trick is to do it in a way that feels good to both your clients and customers – and YOU! Here are 13 ideas — some basic and some [...]

Got Returns? How to Get Fewer of Them (and Many More Happy Customers)

By Alexandria K. Brown, “The E-zine Queen”

Article Summary:
 Returns and refunds happen in ALL types of businesses, but more often in the information marketing world. It can happen if you’re selling seminars, workshops, audio programs, ebooks, home study courses… anything that requires people to give you money. Here are a few ideas to help you prevent [...]

To Manage Performance, or Not To Manage…That is the Question!

by Becky Regan
The high-maintenance employee. You know him….
If he’s currently working for you, you’re regretting the day you hired him.
And you probably don’t know where to begin in terms of managing him to perform, or managing him out of the organization. So you haven’t done anything, except hope that he transfers out of your department [...]

The Most Essential Skill You’ll Need to Succeed in Your Consulting Practice

by Becky Regan
After reading the first article in this series in my last newsletter, you may have completed the self-assessment questions to determine whether self-employment as an independent consultant is the right career path choice for you. Now that you’ve decided to select self-employment as your next career choice, what other essential skills do you [...]

So You Want to Become an Independent Consultant

by Becky Regan
Frequently I’m asked by other HR professionals how they can become an independent HR Consultant, as opposed to working for a company. It certainly sounds wonderful to be your own boss, setting your own schedule and managing your own workload. And understandably, you yearn to have a better balance between your work and [...]

Notes on Self-Development (Including How to Meet Prince Charming)

By Becky Regan
Once I decided to expand my business lines into producing and selling online HR products (in addition to continuing my consulting practice), I sought outside sources of knowledge because online product development and marketing were totally new fields to me. You also recognize how important it is to continue to learn and grow [...]

Did You Catch P. Diddy’s Creative Recruiting on OPRAH’s Show?

 
by Becky Regan
Now, I must confess that I am an “Oprah” fan….and I certainly enjoy some of her shows. That’s how I know who P. Diddy, a.k.a Sean Combs is (no, I don’t typically listen to rap music)…..but what’s the connection with HR, you rightly ask???
About a month or so ago, while I was catching [...]

Designing Your Business to Fit Your Life!

By Becky Regan
Last week, I had an opportunity to play “career counselor” with my CPA on the phone. Like me, she too is self-employed with her own consulting practice. She was venting that just as soon as she got through tax season, cleaned up her client files and regrouped, summer arrived and her kids are [...]

Building Your Team

By Becky Regan
You & I both have witnessed firsthand “the good, the bad & the ugly” in the workplace. As a front-line HR professional, I learned that I did not ever want to hire my own employees due to what I saw in the workplace. A couple of valid reasons quickly come to mind for [...]

Building Trust to Become a Better Manager

by Becky Regan
To be effective as a manager, your employees must trust and respect you. They need to believe that you’ll handle their work issues fairly and consistently, yet maintain their confidential information when they seek your help. Repeatedly, studies have shown that employee retention is directly correlated to the quality of the relationship between [...]

Boost Your Staff’s Productivity With a Simple Management Program

By Becky Regan
Everyone knows how frustrating it feels to have your planned day spiral out of control from reacting to the day’s demands. Want to know how to motivate and manage your hourly workers to focus and produce more results? Here’s an easy solution that works particularly well for customer service and sales reps: Have [...]

Back to Basics – How to Hire – The Very Best Employees!

By Becky Regan
I know you must think that this is very basic information for a HR professional. But wait a minute, isn’t hiring smart quite simply, the primary reason that any Human Resource department exists? It’s the foundation of all other HR functions. Daily, we are assigned the task of recruiting talented people for multiple [...]

8 Keys to Designing a Sales Comp Plan That Delivers

By Becky Regan
As competition for top sales people intensifies, companies have expressed the following concerns that are motivating them to review and/or update their commission plans:
* Able to attract & retain top tier sales people
* Know what the competition is paying for different levels of sales people & sales management
* Drive sales staff behaviors to [...]

10 Ways NOT To Hire the Best Person for the Job

by Becky Regan
1. Ask the applicant questions based on what the person would do in a hypothetical scenario without exploring past behavior in similar situations.
2. Don’t base the interview questions on an updated job description.
3. Accept every answer to your question at face value without asking probing questions.
4. Ask questions about the applicant’s criminal history.
5. [...]

10 Ways NOT to Conduct a Market Salary Study

by Becky Regan
1. Match jobs based on job titles, not job content.
2. Use bad job descriptions.
3. Don’t write job descriptions in the first place!
4. Use data sources that aren’t matches for your industry & jobs.
5. Don’t educate yourself on the basics of job analysis.
6. Use salary data information gathered by your employees about what other [...]

The Role of a Leader

By Brian Tracy
Your ability to negotiate, communicate, influence, and persuade others to do things is absolutely indispensable to everything you accomplish in life.  The most effective men and women in every area are those who can quite competently organize the cooperation and assistance of other people toward the accomplishment of important goals and objectives.
Of course, [...]

Practical Project Management

 
By: Brian Tracy
Some skills are peripheral to success. It’s nice to have them, but they don’t make much of a difference one way or another. There are other skills, however, that are absolutely essential to your fulfilling your potential, and you must develop them to a fairly high degree if you are to achieve all [...]

Interview – What’s the Difference Between a Leader and a Manager

A “five star” interview that I highly recommend…
Mark Davies interviews Peter Thomson, one of the UK’s leading strategists on Business and Personal Growth. Peter has a very diverse history and, along with his other ventures, has been a very successful entrepreneur. Having started in business in 1972, he built and sold 3 successful companies, enabling [...]

How to Build a Solid Client-Attracting Marketing Funnel for Your Coaching Business

I met some really great coaches in the past, some that started their careers the right way and started making a great living right away… while I also met many coaches and wanna’be coaches who were trying really hard but were too unfocused [some are still waiting for the universe to send them clients; and [...]

How to Attract Coaching and Mentoring Clients with Workshops and Keynotes

I’ll tell you in a seocnd a few ways to attract new coaching/mentoring clients, but first I just have to give “homage” to public speaking:
Public speaking is the greatest way to make a living…
Just think about it:

you get paid for doing what you love to do
you often get paid an unbelivable amount of money for [...]

Copy Writing

Using Personality in Your Copy

by Jim Palmer – the Newsletter Guru

One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with people whom they know and like – not nameless and faceless corporations.
Personality works. It [...]

Big Lessons From 30 Years’ Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS

by Dan S. Kennedy
I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and the internet. Here are a few of the most important things [...]

Keeping in Contact with your Clients Through the Use of Newsletters

By Ben Glass, Fairfax, Virigina
            Demographers, scientists who study population characteristics, warn that depending on where you are located, up to 35 percent of your customer or client base will die or disappear within the next 12 months.  Many will move away . . . some will die . . . and most will simply [...]

Your 10 Keys to Copy That Sells!

by Alexandria K. Brown, “The E-zine Queen”

Article Summary:
Whether you’re selling a product or service, these 10 tips  are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more – as long as your goal is to [...]

Big Lessons From 30 Years’ Freelance Copywriting:HOW TO WIND UP WITH COPY THAT REALLY SELLS

 
by Dan S. Kennedy
 
I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and the internet. Here are a few of the most important things [...]

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Step-by-Step Instructions & Action-Steps Checklists

The Devil is in the Follow UP – an excerpt from “GO! How to Start and Run Your Own Business Advisory Group”

 by Terri Dunevant
How often do you actually make telephone calls to prospects, past customers and current clients? Business coaches charge thousands to facilitate “Action Days”; days focusing on just calling prospects, following up with past customers and asking for referrals from current clients.
Why not just hold an Action Day? Outside of your regular meetings, meet [...]

How to Build a Solid Client-Attracting Marketing Funnel for Your Speaking Business

(while this article was written for speakers, many of the concepts apply to coaches – especially executive coaches – and consultants)
I met some really bright speakers in the past, some that started their careers right and started making a great living right away… while I also met many speakers and wanna’be speakers who were trying [...]

7 Sure-Fire Ways to Build Your Expert Status

Some ”professionals” maintain that you do not have to be an expert in a topic in order to be a successful. While this might be partially true, fact is that most people will hire coaches, consultants, speakers, and other solo-professionals who are perceived as authorities/experts in their field. You will not spend $5OO per month to get help becoming [...]

Welcome to Your Success Systems Checklists Site!

This site is for you if you are a Coach, Speaker, Consultant, or other solo professional who wants to get more clients and generate more income through creation of multiple streams of income.
Here you’ll find easy to follow Quick Start Guides and Check Lists that will help you…

Set up a professional website that will attract [...]

How to Get Free Publicity

Media Relations Tips for Landing a Television Placement

By L. Drew Gerber
Landing a television interview is an exciting achievement for anyone doing his or her own PR. Many times people believe landing a segment is out of their grasp or they don’t know how to go about getting this type of coverage. But just like scoring any other media coverage, whether radio, print [...]

Creative and Cost-Effective Internet Marketing Ideas for Small Businesses

By L. Drew Gerber

Marketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base is all about getting the word out. Awareness is key and all you have to do is [...]

Promote Your Business with Social Media

Is It Possible to Brand Yourself On Social Media Networks Without Spamming?

by Chris Tompkins, CEO, Go! Media International, LLC and Co-Founder of Served Fresh Media, LLC and Co-Host of “Fresh Out the Oven”
Since the day they cut the ribbon on the worldwide web, there have been people working hard on ways to spam you. Spam is marketing gone wrong and spammers are the much-hated scourge of [...]

What Do I Post on Social Networks? – – Discover the LIFE Model of Social Marketing

by Jeff Herring

Get more such info in your eMail inbox – simply fill in your contact info below:

!!! We do not SPAM !!!

PR To The People – Tips for Marketing and Branding Yourself

By L. Drew Gerber
Whether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing and branding yourself.
Companies have long known the importance of making a name for their products and services to set themselves apart from their competition. [...]

Publicity & PR

Media Relations Tips for Landing a Television Placement

By L. Drew Gerber
Landing a television interview is an exciting achievement for anyone doing his or her own PR. Many times people believe landing a segment is out of their grasp or they don’t know how to go about getting this type of coverage. But just like scoring any other media coverage, whether radio, print [...]

Creative and Cost-Effective Internet Marketing Ideas for Small Businesses

By L. Drew Gerber

Marketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base is all about getting the word out. Awareness is key and all you have to do is [...]

Media Training Tips to Deliver a Knockout Interview

By L. Drew Gerber

Giving a media interview is like going on a first date: It will lay the groundwork for your relationship with the journalist interviewing you and make you attractive for future interviews with other media.
You’ve caught their attention. Now you need to show them you can deliver a professional interview that meets their [...]

Big PR For Your Small Business

By L. Drew Gerber

When it comes to small businesses, PR is in everything you do. If you’re interacting with the public then you’re doing PR. How you answer the phone, how you respond to emails, the design and message of your website, your advertising — everything you do that the public can see is a [...]

How to Pitch the (Seemingly Unresponsive) Media

By L. Drew Gerber 
 
 

 The biggest difference between pitching the media and pitching to a Major League slugger is that the Major League slugger will hit your bad pitches out of the park. When pitching the media, you have to throw perfect pitches to the media every time. No curve, breaking or knuckle balls — they [...]

PR To The People – Tips for Marketing and Branding Yourself

By L. Drew Gerber
Whether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing and branding yourself.
Companies have long known the importance of making a name for their products and services to set themselves apart from their competition. [...]

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