By Karen Friedman There is a sign that hangs in my office. It says; “I know you believe you understand what you think I said, but I am not sure you realize that what you heard is not what I meant.” As a reporter for more than twenty years, I interviewed countless intelligent, articulate people
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Watch Dave how he learns to write an effective press release… And hang in there, don’t let Dave’s “enthusiasm” distract you – focus on the expert’s advice: How to make a press release that gets noticed from marc gordon on Vimeo.
By L. Drew Gerber Landing a television interview is an exciting achievement for anyone doing his or her own PR. Many times people believe landing a segment is out of their grasp or they don’t know how to go about getting this type of coverage. But just like scoring any other media coverage, whether radio,
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By L. Drew Gerber Giving a media interview is like going on a first date: It will lay the groundwork for your relationship with the journalist interviewing you and make you attractive for future interviews with other media. You’ve caught their attention. Now you need to show them you can deliver a professional interview that
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By L. Drew Gerber When it comes to small businesses, PR is in everything you do. If you’re interacting with the public then you’re doing PR. How you answer the phone, how you respond to emails, the design and message of your website, your advertising — everything you do that the public can see is
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By L. Drew Gerber The biggest difference between pitching the media and pitching to a Major League slugger is that the Major League slugger will hit your bad pitches out of the park. When pitching the media, you have to throw perfect pitches to the media every time. No curve, breaking or knuckle
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By L. Drew Gerber Whether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing and branding yourself. Companies have long known the importance of making a name for their products and services to set themselves apart from
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