Copy Writing

What Does Lingerie Have In Common With Great Headlines?

Sep 21st, 2010 | By
What Does Lingerie Have In Common With Great Headlines?

By:  Lina Penalosa   Everything. Still don’t see it? Let me connect the dots for you. Imagine walking through your local mall. You’re on a mission and come Hades or high water you’re gonna accomplish it……..when through no conscious decision of your own, your head snaps to the right, your swift stride slams into a
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The #1 Thing You Must Do Before You Write A Word Of Sales Copy…Identify Your Ideal Client

Sep 16th, 2010 | By

By:  Lina Penalosa “If we don’t change the direction we’re going, we’re likely to end up where we’re headed.” Ancient Chinese Proverb When you read the title of this article, how many nanoseconds did it take for you to start thinking… There’s no such thing as ideal clients. And even if there were such a
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Using Personality in Your Copy

Jul 26th, 2010 | By
Using Personality in Your Copy

by Jim Palmer – the Newsletter Guru One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with people whom they know and like – not nameless and faceless corporations. Personality
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Big Lessons From 30 Years’ Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS

Jul 3rd, 2010 | By

by Dan S. Kennedy I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and the internet. Here are a few of the most important
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Big Lessons From 30 Years’ Freelance Copywriting:HOW TO WIND UP WITH COPY THAT REALLY SELLS

Jun 22nd, 2010 | By

  by Dan S. Kennedy   I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and the internet. Here are a few of the
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