Become an Expert in Your Field

How to Get Celebrity Endorsem end Testimonials for Your Books

Mar 27th, 2012 | By

byJordan M cAuley Getting a celebrity, notable VIP , or leader in your field to give your book a short testimonial or endorsement(sometimes called a“blurb”) is a great way to boost sales and garner extra publicity. Remember that this is a trade-off. You get a testimonial for your book, and the endorser gets additional exposure
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One simple thing you can do to help you become the GURU in any industry…and stay in touch with prospects at the same time

Mar 5th, 2012 | By

By: Jay Wallus Every morning, as I stand in line (with way too many other people by the way) for a cup of coffee at Dunkin’ Donuts – I hear it over and over again: “Anything else?” asks the woman behind the counter in her somewhat broken English. Another customer, another “Anything else?” as she’s
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How to Be Viewed as a Credible Authority on Your Topic – The Criticality of Credibility

Jun 23rd, 2011 | By
How to Be Viewed as a Credible Authority on Your Topic – The Criticality of Credibility

How to Be Viewed as a Credible Authority on Your Topic by Tony Jeary Dictionary.com defines Credibility as the quality of being believable or trustworthy, or the quality, capability, or power to elicit belief. In the presentation world, credibility walks hand in hand with rapport but is a distinct quality. People will assign you their
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How to Position Yourself as an Expert in Your Niche in 30-Days

Aug 17th, 2010 | By
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Make Yourself the Obvious Choice

Jul 2nd, 2010 | By
Make Yourself the Obvious Choice

Earl Nightingale, considered one of the world’s foremost experts on what makes people successful, had some good advice for entrepreneurs who want to market their businesses. He said that if you want to learn a new skill in business, and you have no mentor or guide you can trust, the best approach is to figure out what everyone else is doing and then do the opposite. The majority is, at best, average. So it is with marketing in…

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