Watch Dave how he learns to write an effective press release… And hang in there, don’t let Dave’s “enthusiasm” distract you – focus on the expert’s advice:    How to make a press release that gets noticed from marc gordon on Vimeo.

By L. Drew Gerber Landing a television interview is an exciting achievement for anyone doing his or her own PR. Many times people believe landing a segment is out of their grasp or they don’t know how to go about getting this type of coverage. But just like scoring any other media coverage, whether radio,
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By L. Drew Gerber Giving a media interview is like going on a first date: It will lay the groundwork for your relationship with the journalist interviewing you and make you attractive for future interviews with other media. You’ve caught their attention. Now you need to show them you can deliver a professional interview that
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By L. Drew Gerber       The biggest difference between pitching the media and pitching to a Major League slugger is that the Major League slugger will hit your bad pitches out of the park. When pitching the media, you have to throw perfect pitches to the media every time. No curve, breaking or knuckle
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By L. Drew Gerber Whether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing and branding yourself. Companies have long known the importance of making a name for their products and services to set themselves apart from
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