Posts Tagged ‘ get publicity ’

Big PR For Your Small Business

Jun 23rd, 2010 | By

By L. Drew Gerber When it comes to small businesses, PR is in everything you do. If you’re interacting with the public then you’re doing PR. How you answer the phone, how you respond to emails, the design and message of your website, your advertising — everything you do that the public can see is
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How to Pitch the (Seemingly Unresponsive) Media

Jun 23rd, 2010 | By

By L. Drew Gerber       The biggest difference between pitching the media and pitching to a Major League slugger is that the Major League slugger will hit your bad pitches out of the park. When pitching the media, you have to throw perfect pitches to the media every time. No curve, breaking or knuckle
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