Coaching Success Strategies: 7 Sure-Fire Ways to Build Your Expert Status

Jul 27th, 2011 | By | Category: !Step-by-Step Instructions & Action-Steps Checklists!, Latest Instructional Articles, Videos, ...

Coaching Success Strategies: 7 Sure-Fire Ways to Build Your Expert Status

Coaching Success Strategies - 9 Ways to Increase Your Expert Status

Coaching Success Strategies – 9 Ways to Increase Your Expert Status

Some “professionals” maintain that you do not have to be an expert in a topic in order to build a successful coaching (or speaker) practice. While this might be partially true, fact is that most people will hire coaches, consultants, speakers, and other solo-professionals who are perceived as authorities/experts in their field. You will not spend $500+ per month to get help becoming a highly paid speaker to a coach who never spoke; or $1000+ per month to learn how to market your business to a consultant that you do not perceive as an expert in his/her field…It takes a little time and some dedication to build an expert status, but the pay-off is well worth the time invested in it.

Here are seven coaching success strategies that will help you develop your expert status:

1. Consistently publish articles online
Don’t waist your time submitting your article to too many sites. www.eZineArticles.com and www.ArticleBase.com are the two most popular sites with most views. Putting your article on more sites, does not raise your link popularity as it used to in the past [it used to be that the more links went to your site, the higher you were ranked; however, google now sees it that the links come from the same article published multiple times and it will only count it as one link]

2. Consistently (try to) publish articles offline in niched magazines, newsletters, newspaper, etc.
This is not so easy, but if you can pull this off, this is a great credibility adding factor.  Visit your niche-related magazines and publications’ websites and see what are their article submission guidlines (some publications accept more submissions for their online publication).  Also, contact your local papers and find out if they want to do a story on you… or allow you to publish your article…
With a little luck – and good positioning – you might even end up with getting to publish a weekly column…

3. Become a guest-author on other’s blogs!

4. Consistently try to get the media to write or talk about you – there are some great books out there that can help you with that, such as “How to Get on Radio Talk Shows All Across America Without Leaving Your Homre or Office,” by Joe Sabath; “Guerrilla Publicity,” by Jay Conrad Levinson and Jill Lublin; or “On the Air,” by Al Parinello… And the easiest way to get some visibility is to get on www.BlogTalkRadio.com shows (I recently was interviewed by Best People We Know – a show with 12,000+ audience members and ended up with a few book sales and dozens of opt-ins to some of my free offers, which ultimately can convert into coaching client).  Simply type in the BlogTalkRadio search engine the keyword that you want to speak on, and you’ll find hundreds of shows that are looking for guests in your area of interest/niche.

4. Consistently upload videos to www.YouTube.com and www.Vidler.com and any other of your favorite video sites you might have.

5. Start a blog on your niche topic and consistently post valuable info, including industry reports, and other niche-related valuable info

6. Write a boook! And to help you with that, start by writing your blog posts with the end in mind… Then later, transform your blog posts – and your articles – into a book. The BOOK is the piece of the puzzle that proppels most speakers and coaches’ careers (as soon as my book – Communication Skills Magic – was out, I started getting countlessly more speaking gigs and more coaching clients, at fees that I was rarely able to commend in the past).

You can also get interviewed on your niche topic, then have someone transcibe your interview (I know someone who transcribes 1-hour of spoken material for $30.00); then with a little editing transform that transcript into your book (contact me for publishing options before you invest thousands of dollars with some fancy publishing company).

Make sure you structure the interview as you’d lay out your book — create a table of contents for your book and base your interview questions on that (you’ll submit the questions to your interviewer)

7. Allign yourself with other authorities and experts in your field. Interview them (set up a radio show on www.BlogTalkRadio.com and have a weekly or bi-weekly show), co-present workshops/teleclasses/webinars, co-create products, co-author books and articles… get creative and get hooked – that is, hook up with other great minds in your niche…

If you follow the above points, it will be only a matter of time before you’ll be viewed as an expert in your field. You want to get to the point where the prospect enters your name in the search engine and they get pages and pages of your articles, videos, program descriptions, etc. letting them know that when they hire you to coach them or to speak at their next event you will deliver value.

As Lao Tsu  said “The thousand steps journey starts with a single step…” Start your journey towards becoming an expert in your field today. Write a short article or make a short video… and commit to following all of the above points. And once you accomplish that, send me a thank you note :}

If you’d like to brainstorm some ideas on how you can increase your Expert Status (or become known as the-go-to-guy/gal in your niche, contact me for a brief chat on the pop-up window at the right, or click here: http://my.vCita.com/getmoreclients — I’ll also tell you how you can write and publish a book in 90-days or less, even if you are not a naturally gifted writer; and how to get that book on amazon, barnes and nobles, and other online sellers, all of this at no cost…

Meanwile please post your comments or questions below – all questions will be answered!

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6 Comments to “Coaching Success Strategies: 7 Sure-Fire Ways to Build Your Expert Status”

  1. I like the idea of writing an e-book. Is there a particular software program you recommend for this?

  2. The best “software” for an eBook – that I super highly recommend – is Pdf. format. Many other formats can be really frustrating for the readers – hard to open, people forget passwords,… all kinds of challenges. Pdf is by far the best and is used by 97+% of all successful marketers and entrepreneurs. Use it with confidence!
    (Make sure to use color, bold, headlines with larger fonts, some graphics – stnad out from the crowd with a quality attractive eBook)

  3. Sandra Brevett-Dib says:

    E.G, thank you for the valuable information. I love the idea of using the blog posts and transforming them into a book. Thank you again,

  4. Glad you found it useful!

    Let us know when your book is ready 🙂

  5. believe says:

    A person essentially lend a hand to make significantly articles I might state. This is the first time I frequented your website page and up to now? I amazed with the analysis you made to create this particular post amazing. Excellent process!

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