Client Attraction Strategy: Transform Your Business Card into a Client Magnet

Jan 1st, 2011 | By | Category: !Step-by-Step Instructions & Action-Steps Checklists!

10 Tips to Creating a Business Card
that Attracts Prospects and Clients

By E.G. Sebastian

Let’s explore today something simple, yet a great prospect
attraction strategy. It is something that you can take action on today
and start seeing results in days from now. If you use this tool right,
it is up to your “conversion strategy” on how many of the prospects
you attract will convert into paying clients.

I’m sure by now you have a business card (and if you don’t, that’s
good for you, at least you can start with a great business card right from the start);
however, is your business card a piece of paper with your name and
other business info on it, or is it also a Client Magnet?

Here are some tips to creating great Client-Attraction Business Cards:

1. Do NOT print your own business card, unless you are a pro
2. Your business card is often a reflection of your
professionalism – make sure it screams “I’m a professional”
3. Print your business card on a harder stock (not soft paper
stock), and choose the semi-gloss option (or gloss)
4. Use a slogan on the top left, top right, or under your name
that is niche-related, such as “Your Conflict-Buster Coach”;
“Stress no more!”; “Life-Balance is Only a Call Away…”
5. People do business with people they know, like, and trust…
To accomplish part of this, make sure to put a picture on
your business card. Having a picture on your business card
accomplishes several things, one of the most important being
that people will remember you easier even months after you
6. Design the card in a way that your niche shows more prominently
than your name. You want the prospects eyes to see your niche
first, which ideally will start the discussion in the right direction
(as opposed to having your name out prominently and your niche
somewhere in small print – they’ll look for your name on the card
anyway, but not necessarily for additional information)
7. Don’t use a PO Box as your address (on your card or on your
website!). If possible, use instead a UPS store box address. Personally
I do not feel comfortable sharing with the world where
I live, so I use a “fancy” address, such as “330 Robert Smalls
Parkway, Suite 24” – sounds like I’m renting a cool office, when
in fact I’m only renting a $49/6-months box at the UPS store. (By the way,
the law says that you need to have your physical address on your
website – the UPS store address is an acceptable alternative).
8. Make sure your email address and phone # are on your business
card; and if you have an 800 number, put that there too, it makes
you look more like a real business.
(get an 800# at no cost at –
I’ve been using them since ’04; they only charge for the minutes
used – my bill has never been higher than $20 and most often
it’s under $10)
That is, don’t leave the back of the card blank! In fact, when used
properly, the back of your card can be one of your most
effective prospect attraction “tool.” Put your irresistible offer
on the back of your card. “Put Some Magic in Your Relationships!
Go to to download the first
chapters of my book!”l “Feeling Stressed and Overwhelmed?
Go to to get your 7-Day Transformation
client sees that offer, they should light up and say (or think) “This
is exactly what I need!”
10. Capitalize the first letter of each word in your domain names
whenever you put them on stationery or in your web copy.
For example,,
– it is much easier to read and it stands out more.

Here are some pics of my coaching and speaking business cards
(and, yes, I do carry two sets of cards with me and give out whichever is
appropriate, depending on whether I hope to get a coaching client or a speaking
gig out of my networking effort):

I’m not saying that my business card is the most effective in the world, but it definitely does the job. I hope it inspires you to create a more effective business card as well.

Post your comments below – let me know what you think…

Create a Client-Attracting Business Card

Create a Client-Attracting Business Card


4 Comments to “Client Attraction Strategy: Transform Your Business Card into a Client Magnet”

  1. […] How to design a business card that generates leads and attracts clients – here’s the checklist I promised on how to design your business card:… […]

  2. […] Create a business card that serves as a lead-generation tool – 10 Tips to Creating a Client-Attracting Business Card… […]

  3. Joesph Zenke says:

    i always make business cards for my clients because it is a great way to get in touch with them. ;:;*’

    Visit our personal blog site as well

  4. […] that serves as a lead-generation tool – 10 Tips to Creating a Client-Attracting Business Card…* – to use this business card strategy effectively – and to successfully grow a list of […]

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