Latest Instructional Articles, Videos, …

5 Steps to Building a Solid Client-Attracting Marketing Funnel for Your Speaking Business

Sep 19th, 2011 | By

5 Steps to Building a Solid Client-Attracting Marketing Funnel for Your Speaking Business by E.G. Sebastian (while this article was written for speakers, many of the concepts apply to coaches, consultants, authors… ) Difficulty Level: Beginner t0 Intermediate  I met some really bright speakers in the past, some that started their speaking business the right way and
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How to Attract Coaching Clients with Your Workshops, Keynotes, Public Speaking…

Sep 16th, 2011 | By

How to Attract Coaching Clients with Workshops and Keynotes I’ll tell you in a second a few ways to attract new coaching clients, but first I just have to give “homage” to public speaking: Public speaking is the greatest way to make a living… and to attract mentoring and coaching clients… Just think about it: you get
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How to Build a Solid Client-Attracting Marketing Funnel for Your Coaching Business

Jul 30th, 2011 | By

How to Build a Solid Client-Attracting Marketing Funnel for Your Coaching Business Do you have an effective marketing funnel for your coaching business?  Do you have an effective strategy to transform your website visitors into life-long clients? I met some really great coaches in the past, some that started their careers the right way and
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7 Pitfalls of Using Email to Sell

Jul 28th, 2011 | By

If you’re still using email to sell, watch out for these 7 pitfalls:

1. Avoid sales pitches. If you feel you must use e-mail to start a new relationship, make your message about issues and problems that you believe your prospects are having, but don’t…

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Coaching Success Strategies: 7 Sure-Fire Ways to Build Your Expert Status

Jul 27th, 2011 | By

Coaching Success Strategies: 7 Sure-Fire Ways to Build Your Expert Status Some “professionals” maintain that you do not have to be an expert in a topic in order to build a successful coaching (or speaker) practice. While this might be partially true, fact is that most people will hire coaches, consultants, speakers, and other solo-professionals who are perceived as
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Coaching Success Strategies: 9 Sure-Fire Ways to Build Your Expert Status

Jul 25th, 2011 | By

It takes a little time and some dedication to build an expert status, but the pay-off is well worth the time invested in it. Here are seven ways that will help you develop your expert status:

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Implement a Lead Generation System, Part 3 – Nurture Your Leads (and Transform Leads into Prospects)

Jul 9th, 2011 | By

Putting up a great offer is often the easiest part of the Lead Generation “equation”; after all, if you understand your niche, you can easily create an offer that addresses their biggest challenges, be that an eBook, eCourse, eZine, video, video course, case study,…

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How to Get More Clients for Your Coaching Business

Jul 9th, 2011 | By

Clients are the bloodstream of our business – without them we just pretend that we are in business. All the planning, website building, emailing, and other non-income generating operations are a waist of time if we don’t have effective client generation and client retention ‘systems” that will ensure repeat business… (Coming soon – check back
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3 Cold Calling Mistakes that Trigger Rejection

Jun 30th, 2011 | By

3 Cold Calling Mistakes that Trigger Rejection by Ari Galper, Founder of Unlock The Game® In the old traditional cold calling mindset, you expect a lot of rejection, and unfortunately you usually get it. You probably make hundreds of calls, and out of those you make a few sales. You’ve come to accept that rejection
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How to Be Viewed as a Credible Authority on Your Topic – The Criticality of Credibility

Jun 23rd, 2011 | By

How to Be Viewed as a Credible Authority on Your Topic by Tony Jeary Dictionary.com defines Credibility as the quality of being believable or trustworthy, or the quality, capability, or power to elicit belief. In the presentation world, credibility walks hand in hand with rapport but is a distinct quality. People will assign you their
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