Marketing & Promotion Strategies

The 7 Reasons a “Heavy Hitter” Will Sell More Than You Do…And What You Can Do To Become One

Mar 17th, 2012 | By

Heavy hitters, Superstars or Top Guns – call them what you want – here’s what separates your top salespeople from the rest… They’re just different. They’re like those ultra marathon runners or the people you see on Fear Factor that will eat worms for a chance to earn $50,000.Give them a challenge with some competition
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How To Discover What Your Clients Really Need

Jul 13th, 2010 | By
How To Discover What Your Clients Really Need

By Nina Cherry, Your Business Coach on Maui Many professionals are offering what they THINK their prospects want. Or they deliver what they themselves are interested in, without any clue as to whether their target market is interested in it—and whether their prospects would PAY for the product or service. Some professionals think, “If I
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Is It Possible to Brand Yourself On Social Media Networks Without Spamming?

Jul 11th, 2010 | By
Is It Possible to Brand Yourself On Social Media Networks Without Spamming?

by Chris Tompkins, CEO, Go! Media International, LLC and Co-Founder of Served Fresh Media, LLC and Co-Host of “Fresh Out the Oven” Since the day they cut the ribbon on the worldwide web, there have been people working hard on ways to spam you. Spam is marketing gone wrong and spammers are the much-hated scourge
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The Devil is in the Follow UP – an excerpt from “GO! How to Start and Run Your Own Business Advisory Group”

Jul 10th, 2010 | By
The Devil is in the Follow UP – an excerpt from “GO! How to Start and Run Your Own Business Advisory Group”

 by Terri Dunevant How often do you actually make telephone calls to prospects, past customers and current clients? Business coaches charge thousands to facilitate “Action Days”; days focusing on just calling prospects, following up with past customers and asking for referrals from current clients. Why not just hold an Action Day? Outside of your regular
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Media Relations Tips for Landing a Television Placement

Jul 10th, 2010 | By
Media Relations Tips for Landing a Television Placement

By L. Drew Gerber Landing a television interview is an exciting achievement for anyone doing his or her own PR. Many times people believe landing a segment is out of their grasp or they don’t know how to go about getting this type of coverage. But just like scoring any other media coverage, whether radio,
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When Less Is More

Jul 4th, 2010 | By
When Less Is More

By Dan S. Kennedy Entrepreneurs, by nature, instinct, conditioning, competitive spirit are very into “more”. So are sales professionals. More gross revenues. More sales. More customers or clients. More web site traffic. More leads.  Even more square footage, more employees.  But more is not necessarily better, not necessarily more profitable or even proportionately profitable. The
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Media Training Tips to Deliver a Knockout Interview

Jul 2nd, 2010 | By
Media Training Tips to Deliver a Knockout Interview

By L. Drew Gerber Giving a media interview is like going on a first date: It will lay the groundwork for your relationship with the journalist interviewing you and make you attractive for future interviews with other media. You’ve caught their attention. Now you need to show them you can deliver a professional interview that
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