Coaching Success Strategies: 9 Sure-Fire Ways to Build Your Expert Status

Jul 25th, 2011 | By | Category: !Step-by-Step Instructions & Action-Steps Checklists!, Latest Instructional Articles, Videos, ...

Coaching Success Strategies: 9 Sure-Fire Ways to Build Your Expert Status

Coaching Success Strategies - 9 Ways to Increase Your Expert Status

Coaching Success Strategies - 9 Ways to Increase Your Expert Status

Some “professionals” maintain that you do not have to be an expert in a topic in order to build a successful coaching (or speaker) practice. While this might be partially true, fact is that most people will hire coaches, consultants, speakers, and other solo-professionals who are perceived as authorities/experts in their field. You will not spend $500+ per month to get help becoming a highly paid speaker to a coach who never spoke; or $1000+ per month to learn how to market your business to a consultant that you do not perceive as an expert in his/her field…

It takes a little time and some dedication to build an expert status, but the pay-off is well worth the time invested in it.

Here are seven coaching success strategies that will help you develop your expert status:

1. Consistently publish articles online
Don’t waist your time submitting your article to too many sites. and are the two most popular sites with most views. Putting your article on more sites, does not raise your link popularity as it used to in the past [it used to be that the more links went to your site, the higher you were ranked; however, google now sees it that the links come from the same article published multiple times and it will only count it as one link]

2. Consistently (try to) publish articles offline in niched magazines, newsletters, newspaper, etc.
 This is not so easy, but if you can pull this off, this is a great credibility adding factor.  Visit your niche-related magazines and publications’ websites and see what are their article submission guidlines (some publications accept more submissions for their online publication).  Also, contact your local papers and find out if they want to do a story on you… or allow you to publish your article…
With a little luck – and good positioning – you might even end up with getting to publish a weekly column…

3.  Consistently try to get the media to write or talk about you – there are some great books out there that can help you with that, such as “How to Get on Radio Talk Shows All Across America Without Leaving Your Homre or Office,” by Joe Sabath; “Guerrilla Publicity,” by Jay Conrad Levinson and Jill Lublin; or “On the Air,” by Al Parinello… And the easiest way to get some visibility is to get on shows (I recently was interviewed by Best People We Know – a show with 12,000+ audience members and ended up with a few book sales and dozens of opt-ins to some of my free offers, which ultimately can convert into coaching client).  Simply type in the BlogTalkRadio search engine the keyword that you want to speak on, and you’ll find hundreds of shows that are looking for guests in your area of interest/niche.

4. Consistently upload videos to and and any other of your favorite video sites you might have.  Always place your site’s (or landing page) url as the  first thing in your video description – e.g. + video desctiption.

5. Start a blog on your niche topic and consistently post valuable info, including industry reports, and other niche-related valuable info

6. Become a guest-author on other’s blogs!
The blogs that you post to should meet at least these 2 criteria:
– the blog should target your niche (your ideal clients); that is, most of the readers should be individuals who you’d love to have as clients; for example, if you are a small business coach, you’d want to post to blogs  that are read by small-business owners
– the blog should have high traffic – insert the blog url on Google’s FREE Page Rank Checker Tool (PR Checker) site – (the higher the PR value, the more popular the blog is) or to– to get an estimate on the blog’s popularity; the number of comments is another easy way to determine if a blog has a decent traffic (no comments, usually = no traffic)

Posting blog posts to other’s blogs, NOT only increases your perception as an expert in your niche, but it also provides backlinks to your site/blog, increasing your ranking in the search engines (see PR checker tool mentioned above to check your site’s/blog’s popularity).  More backlinks to your site from higher PR blogs = higher ranking in search engines.

7. Write a boook! And to help you with that, start by writing your blog posts with the end in mind… Then later, transform your blog posts – and your articles – into a book. The BOOK is the piece of the puzzle that proppels most speakers and coaches’ careers (as soon as my book – Communication Skills Magic – was out, I started getting countlessly more speaking gigs and more coaching clients, at fees that I was rarely able to commend in the past).

You can also get interviewed on your niche topic, then have someone transcibe your interview (I know someone who transcribes 1-hour of spoken material for $30.00); then with a little editing transform that transcript into your book (contact me for publishing options before you invest thousands of dollars with some fancy publishing company).

Make sure you structure the interview as you’d lay out your book — create a table of contents for your book and base your interview questions on that (you’ll submit the questions to your interviewer)

8. Allign yourself with other authorities and experts in your field. Interview them (set up a radio show on and have a weekly or bi-weekly show), co-present workshops/teleclasses/webinars, co-create products, co-author books and articles… get creative and get hooked – that is, hook up with other great minds in your niche…

9. Use social media to increase your visibility
Use,,,, etc.  to increase your visibility and attract followers.  Use LinkedIn’s Answers to be grow your expert status – see this article for details: ; use the other social media to post links to your articles, videos, blog posts, etc.;

If you follow the above tips, it will be only a matter of time before you’ll be viewed as an expert in your field. You want to get to the point where the prospect enters your name in the search engine and they get pages and pages of your articles, videos, program descriptions, etc. letting them know that when they hire you to coach them or to speak at their next event you will deliver value.

As Lao Tsu  said “The thousand steps journey starts with a single step…” Start your journey towards becoming an expert in your field today. Write a short article or make a short video… and commit to following as many of the above tips as possible. And once you accomplish that, me a thank you note :}

To your coaching success,

E.G. Sebastian
Your Client Attraction & Retention Strategist

PS – get countless more Coaching Success Strategies at !


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that is, neet to have a clear target market and niche…
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10 Comments to “Coaching Success Strategies: 9 Sure-Fire Ways to Build Your Expert Status”

  1. […] #1 – Successful coaches identify a need and fill it Ask yourself “As a coach, what can I help my client with – what problem can I help them solve?”  ”What challenge can I help them overcome?”, or “What strong desire can help them fulfill?” (If you need help discovering your niche, make sure to download the Niche Marketing/Niche Discovery worksheet at the bottom of this page: ) […]

  2. E.G. This is an excellent use of linkedin for marketing purposes. I agree with your 7 Tips and have successfully use 6 of the seven. My firm, Anderson & Anderson is the largest provider of Executive Coaching for “disruptive” physicians in the nation. We have featured on the BBC, ESPN, Wall Street Journal, Toronto Star News, Los Angeles Times, CNN and many other print and television madia.

    I have published 7 books, written many articles, on-line courses and training material in anger management. The one thing which has alluded me is the chance to work with other experts such as yourself.

    Thanks for the post.


  3. Thanks George for that comment!

    Yes, social media networking can suck out lots of time off anyone’s life, so it’s important, I believe, to network with a purpose…

    Wow, you Rock!!! You are pretty much a celebrity 🙂 I’m pretty proud that I’ve been written up in several papers in the area and got a few TV and radio interviews on local stations… and a dozen or so BlogTalkRAdio interviews… so I”m in awe of your accomplishments. I published one book – Communication Skills Magic ( and I’m in the process of publishing my 2nd book, co-authoring it with an internationally known workplace bullying expert – the title of that book will be (it’s not set in stone yet) Back Off! 121 Ways to Deal with Workplace Bullies & Other Difficult Coworkers (or maybe we should leave out the “”& Other Difficult Coworkers” part – we still need to brainstorm on that).

    Give me a link to your site and to some of your most recent books. We can start co-operating by perhaps by interviewing you on my Leadership Matters Radio (up to 3000 listeners/show), if interested… I’m open to other suggestions too – I’d be honored to collaborate with you on some projects….

  4. Julie Cantu says:

    Excellent post! I’m happy that most of the things I’ve been doing made the short list, and it also served as a kick in the pants for me to do the other things I haven’t started yet – like Blog Talk Radio and writing articles. This list of 9 things is going to serve as my marketing plan 🙂 Recently, I wrote my first book “How to Become a Money Magnet” ( and have been struggling with how to market it outside of my network. I’ve been networking locally for years, but internet marketing is fairly new to me. In three minutes, you gave me the rest of the missing links. I appreciate this concise, expert advise for taking my coaching practice to the level I want.

  5. Super Cool!!!

    I’m glad you found the article useful…

    If you want to excel in internet marketing, I have a series of courses that you can access for free at – sign up with confidence, I’m very proud of that progam. Many of the training videos are presented by 7-figure income earners, such as Alex Mandosian, Tracy Childers, Rick Schefren, Anik Singal, and many more… as well as it has 7 libraries of sample niches, sales letters, sales scripts, sample adds, and more…


  6. This is a great article!

    My bugaboo is choosing what to promote — I am already an expert copywriter, having worked on Madison Avenue and now having had a successful freelance business for 10 years. This is how I’ve made a living.

    But I’m also a business and life coach who is writing a blog and a book ( for multi-talented people who need focus and clarity.

    Even though many of my coaching clients end up needing copywriting and marketing help (and sometimes vice versa) and the target for both is often the same (entrepreneurs), I know I can really only promote one at a time. But I find myself flip-flopping between them because these days i have so much more passion for the book and the coaching, even though the copywriting has been my bread-and-butter these many years and is in some ways an easier sell because it involves a tangible “deliverable”.

    Any advice????

  7. Lisa,

    That sounds like a DaVinci Dilema to me – What to promote, copywriting or coaching? 🙂

    I think you have a powerful background with your copywriting and in browsing your blog for a few minutes, it seems like you are offering a service that many of us need, as I know many people who do not lack in ideas, but rather are innundated with ideas and get paralyzed into inaction – which idea do I pursue?

    Anywho, for someone with your background, I think JV partnerships would be the most useful. Tell me that you are already doing this – like, teleclasses and/or webinars that are promted by other people to their lists… If not, this is your next step – more powerful and more effective than anything described in my article (that is, income-generation wise — my article focused more on building an expert status, which I’m pretty sure you’ve followed many of those tips – I see you have a cool book out there too).

    What can I say? You ROCK!!!

    And… kepp on rocking 🙂 that is, by creating a ton of JV partnerships to promote one of your services at a time. I’d start with promoting my copywriting, then about 3 or 4 months down the road I’d promote my coaching with the same JV partners…

    Hope this helps!

    Thanks for stopping by 🙂

  8. Janice Baca says:

    Great information in your article!

    I’ve worked all these areas and have watched my followers increase. So, the advice you provide is right on target!

    Thanks for your article.

  9. Thanks, Janice! I’m glad you found it useful!

  10. Raji Menon says:

    As a seasoned physician and coach, I’m great at coaching. However, I am still new to the ‘business’ of coaching. You have put a lot of ‘stray’ advice all together in one place neatly, which comes in very handy as a great resource, not just for a coach, but for anybody who is trying to establish themselves as an expert in their field.

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