by Ari Galper, Founder of Unlock The Game ® In the old way of making cold calls, we offer a sales pitch to a perfect stranger, cross our fingers, and hope for the best….isn’t that right? This really doesn’t work very well in building a business relationship (or any other relationship, for that matter). This
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How to Cold Call with Integrity by Ari Galper, Founder of Unlock The Game ® You probably never tell potential clients your real goal in calling them, but you don’t need to. They’re already aware, because we’re all sensitive when the phone rings and it turns out to be someone we don’t know. In the
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By Ari Galper, Founder of Unlock The Game™ Losing a sale can be disheartening, especially if you lose it for reasons you aren’t even aware of. Traditional selling approaches tell us that sales are usually lost because of some element — price, features, benefits — having to do with our product or service. So, when
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by Ari Galper, Founder, Unlock The Game™ Making more sales while retaining your integrity — is it possible to do both? Based on e-mails I continue to receive daily, the answer is a resounding “yes.” Eliminating traditional sales thinking and tactics does take effort, because the messages of the sales “gurus” you’ve read over the
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By Ari Galper, Founder of Unlock The Game™ Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients. A few weeks ago, I had a phone conversation with Julie, who has been struggling with the old-style selling methods that her manager insists are
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