By Susan Berkley Do you remember the first time you heard yourself on tape, on an answering machine or voice mail? You may have been shocked and thought: “Do I really sound like THAT?” As you start to become aware of your voice you may feel it is: –         “Letting you down badly” –         “Getting
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By Susan Berkley Although TV and radio are mass media, the best broadcasters are able to make each listener feel as if they are sharing an intimate one-on-one conversation. They never elevate themselves above their audience, but speak to everyone as if they were a dear, cherished friend. Perhaps the first broadcaster to use this technique was
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By Susan Berkley A stockbroker recently asked me, “Does speaking in a pitch that is not your natural pitch make your voice more likely to get tired and scratchy at the end of the day (or is that just from the whiskey and cigars!)? I think I also tend to lapse into a monotone if
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we explored generating leads through multiple venues. Some of them are already “qualified” leads as they shared their contact info on your opt-in page, where they basically said “I’m interested in what you are offering – I want to hear more.”

By Susan Berkley If you speak a lot during the day, you may find that your mouth becomes dry, even if you drink plenty of water. Here are some things that have worked for me: 1. ADD A LITTLE LEMON JUICE TO YOUR WATER The tartness stimulates the flow of saliva. And remember to drink
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In theory, attracting coaching clients is not hard. You find a ….
If it’s raining sell umbrellas; if it’s sunny, sell shades (and suntan lotion)… The same applies to coaching: find the person who badly needs a service because it’s “raining” in their life and offer them your “umbrella” – that is, your service…

by Jim Rohn Each of us has two distinct choices to make about what we will do with our lives. The first choice we can make is to be less than we have the capacity to be. To earn less. To have less. To read less and think less. To try less and discipline ourselves
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How to Create a Client-Attracting Elevator Pitch Today we’ll explore one of the most important elements of marketing your coaching business: your elevator pitch: 1. Why you should create a powerful elevator pitch? 2. Explore a simple formula to help you create your powerful elevator pitch. 3. Explore several sample elevator pitches. How often are
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By Karen Ryce Q:  “I’ve been reading your column, and I like a lot of what you say. Most of the time I think I am a respectful parent, but not always. Sometimes I really don’t feel like being respectful. What can I do then?” V.H., Briceland, CA A: When you are feeling frustrated, disappointed,
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By Susan Berkley Unless you are Clint Eastwood or a Marilyn Monroe impersonator, a voice that’s too breathy can be one of the biggest credibility killers. On the positive side breathy speakers are stereotyped as compassionate, likeable and sexy. On the negative side they can come across as wishy-washy, weak, unintelligent, and unprofessional. Breathy speakers
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