by Jim Palmer – the Newsletter Guru One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with people whom they know and like – not nameless and faceless corporations. Personality
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by Jim Palmer – the Newsletter Guru I’ve been in and around the business world for almost 30 years, and I can tell you that while most savvy business owners understand that it’s important to maintain good relationships with their customers and keep them repurchasing for many years, most would be hard-pressed to give you
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Undercover Karaoke with Jewel from Jewel

by Aaron Joslow Your [company’s] survival depends on having sales conversations with the right people. Webinars offer an opportunity to have them. The attendees are people whom you targeted and who told you—by registering—they want to spend an hour listening to you. And what do most firms do? They practically ignore each person. They might say
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By Nina Cherry, Your Business Coach on Maui Many professionals are offering what they THINK their prospects want. Or they deliver what they themselves are interested in, without any clue as to whether their target market is interested in it—and whether their prospects would PAY for the product or service. Some professionals think, “If I
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By Dr. Andy Edelman   Unfortunately, in today’s “win at any cost” competitive work world, many organizations have trained their people to go for the quick kill, the fast buck, and the “closed deal.” However, if you’ve ever been given the short end of the stick, you know that empty feeling inside that you’ve just
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by Chris Tompkins, CEO, Go! Media International, LLC and Co-Founder of Served Fresh Media, LLC and Co-Host of “Fresh Out the Oven” Since the day they cut the ribbon on the worldwide web, there have been people working hard on ways to spam you. Spam is marketing gone wrong and spammers are the much-hated scourge
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by Jeff Herring Get more such info in your eMail inbox – simply fill in your contact info below: !!! We do not SPAM !!!

 by Terri Dunevant How often do you actually make telephone calls to prospects, past customers and current clients? Business coaches charge thousands to facilitate “Action Days”; days focusing on just calling prospects, following up with past customers and asking for referrals from current clients. Why not just hold an Action Day? Outside of your regular
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By L. Drew Gerber Landing a television interview is an exciting achievement for anyone doing his or her own PR. Many times people believe landing a segment is out of their grasp or they don’t know how to go about getting this type of coverage. But just like scoring any other media coverage, whether radio,
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