“Fail Faster”

Jul 1st, 2011 | By | Category: Business Start-up Strategies, Coaching/Mentoring Success Strategies

I might be wrong about who said it.  I think it was the CEO of 3M a while back who said, “We need to Fail Faster”.  Again, while I don’t remember who it was for sure, I do remember that it was the CEO of a company that brought bunches of new, successful, innovative products to market, yet he said the key to their success was to “Fail Faster”.

He was talking about bringing new products to market, but the same thing is true in marketing.  One of the keys to successful marketing is to “Fail Faster.”

Take the shot gun approach to marketing. Try lots of different things in a small way.  If it doesn’t work, you haven’t lost much at all. It’s just a test that didn’t work.  If it does work, do it again – maybe a little bigger.  If it works again roll it out big.

Don’t be afraid to fail.  Consider it a test that didn’t work.  Here’s a saying that I print on the bottom of my emails at work, “Keep thinking, keep trying, keep failing, keep succeeding, keep growing.”  I want everyone at TMS to know that failing is OK.  It leads to success and growth.  The only way you can be assured you won’t fail is to do nothing.

ABOUT THE AUTHOR:

Keith Lee is the creator of the “Don’t Let Your Business Ruin your Life – Yes, You Can Have It All, Make-You-Happy Management System.”  Keith developed the system in 1991 when he was burnt out from all of the stresses and time issues involved with running his business.   The system creates happy customers, happy employees, but most of all gives you back you life.  To get a FREE DVD of the  “Don’t Let Your Business Ruin your Life – Yes, You Can Have It All, Make-You-Happy Management S.ystem” call 800-426-5708.

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2 Comments to ““Fail Faster””

  1. Michael says:

    Love the idea of “fail faster”. To be success you need to be able to access failure and rejection, as Thomas Edison says:

    “I’ve not failed, I’ve just found 10,000 ways that don’t work”

  2. I gave that comparison – the Thomas Edison one – for years in my live presentations. And this week I did a webinar where I could have used this comparison but didn’t even cross my mind. Thanks for the reminder!

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